Jeanologia, a Spanish company, is leading a transformation in the textile industry by significantly reducing water consumption and pollution in processes such as dyeing and finishing. Their MissionZero initiative aims for complete dehydration and detoxification in denim production. By implementing disruptive technologies, they have reduced water usage in garment finishing from 100 liters to just 1 liter.

A crucial aspect of their efforts is the LIFE ANHIDRA project, where Jeanologia has developed an advanced water treatment system. This system enables water regeneration and in-situ reuse during textile finishing, effectively minimizing water wastage. Implemented at the Portuguese textile finishing company Pizarro in collaboration with AITEX, the project demonstrates an innovative and efficient solution for sustainable water management in the textile industry.